Play It Loud! How Toronto Got Soul (2024)
In early 1960s Toronto, a white, Anglo-centric city, an underground music scene emerged from the Jamaican diaspora, led by newcomers like Jackie Mittoo, Wayne McGhie, and a young Jay Douglas. Battling racism and indifference, they left a lasting but underrecognized mark on Canadian music and culture. Nearly 60 years later, Jay Douglas still champions Jamaican music and is finally receiving long-overdue recognition. Play It Loud is a feature documentary that tells the little-known story of how Jamaican music became a vital, unlikely part of Canadian culture. It traces a cultural migration that made Canada a global hub for Jamaican music - celebrated abroad but overlooked at home. Told through the life and music of beloved singer Jay Douglas, born Clive Pinnock in rural Jamaica, the film follows his journey from teen performer to enduring icon.
Director: Graeme Mathieson
 |
Jay Douglas as Jay Douglas |
 |
Jackie Richardson as Jackie Richardson |
 |
Lowell 'Sly' Dunbar as Lowell 'Sly' Dunbar |
|
Rollie "Cadence Weapon" Pemberton as Rollie "Cadence Weapon" Pemberton |
|
Lillian Allen as Lillian Allen |
|
Klive Walker as Klive Walker |
|
Nicholas Jennings as Nicholas Jennings |
|
Carlene Davis as Carlene Davis |
|
Grub Cooper as Grub Cooper |
|
Supreme La Rock as Supreme La Rock |
|
Michael Williams as Michael Williams |
|
Eddie Bullen as Eddie Bullen |
|
Henry Marks as Henry Marks |
|
Everton Pablo Paul as Everton Pablo Paul |
|
Adrian Miller as Adrian Miller |
|
Matt Sullivan as Matt Sullivan |
|
Shahi Teruko as Noreen / Beverly Kelso of The Wailers / Cissy Houston |
|
Jephthe Beljour as Jay Douglas |
|
Gabriel Gherutchi as Mr. Bulucan / Matt Sullivan |
|
Eon Sinclair as Band Member |
|
Dana Carrabon as Coxsone Dodd / band member |
|
Ethan Henderson as young Jay Douglas |
|
Barry Malcolm as Barry Malcolm |
 |
Kehinde Akanbi as Buddas |
|
Demi Pinnock as Demi Pinnock |
|
Empress Harmony as Jackie Richardson |
|
Stan Pinnock as Stan Pinnock |
|
Cameron Greene as Everton Pablo Paul |
|
Ian Dawkins as Ian Dawkins |
|
Ricky Cambia as DJ Supreme La Rock |
| Directing | Graeme Mathieson | Director |
| Production | Andrew Munger | Producer |
| Editing | Brina Romanek | Editor |
| Production | Clement Virgo | Executive Producer |
| Production | Aidan Denison | Production Executive |
| Writing | Graeme Mathieson | Writer |
| Writing | Brina Romanek | Writer |
| Writing | David New | Story Editor |
| Writing | Andrew Munger | Co-Writer |
| Production | Caitie Drewery | Associate Producer |
| Production | Joanne Gnatek | Associate Producer |
| Directing | Joanne Gnatek | Assistant Director |
| Production | Jane Jankovic | Executive Producer |
| Production | Colette Johnson-Vosberg | Line Producer |
| Editing | Jessica Joy Wise | Archival Footage Coordinator |
| Production | Steve Lang | Associate Producer |
| Production | Sarah Michael | Associate Producer |
| Production | Alexandra Roberts | Executive Producer |
| Crew | Keenan Lynch | Cinematography |
| Crew | Kiarash Sadigh | Cinematography |
| Production | Peri Greig | Production Designer |
| Art | Chelsea Attong | Art Direction |
| Costume & Make-Up | Darynel Beckford | Costume Design |
| Costume & Make-Up | Stephanie Cruz | Makeup & Hair |
| Costume & Make-Up | Shaniqua Gittens | Makeup & Hair |
| Costume & Make-Up | Racquelle Nembhard | Makeup & Hair |
| Art | Stephanie Hanson | Art Department Assistant |
| Sound | Matt Beckett | Sound Recordist |
| Sound | Michael Fiore | Sound Recordist |
| Sound | Michelle Irving | Sound Editor |
| Sound | Delroy Johnson | Sound Recordist |
| Sound | Luke Knecht | Sound Recordist |
| Sound | Stewart MacLean | Sound Recordist |
| Sound | Daniel Pellerin | Sound Mixer |
| Sound | Daniel Samaan | Sound Designer |
| Camera | Scott Burton | Additional Camera |
| Camera | Steve Field | Additional Camera |
| Camera | Tom Pittinger | Additional Camera |
| Camera | Ryan Rodrigues | Assistant Camera |
| Camera | Daniel Tahmizian | Assistant Camera |
| Camera | Ash Tailor | Assistant Camera |
| Visual Effects | Josh Kaplan | Visual Effects |
| Editing | Arlene Moelker | Colorist |
| Editing | Adrian Pop | Additional Editing |
| Crew | Kevin Shak | Post Production Supervisor |
| Editing | Jillian Timmins | Assistant Editor |
| Sound | Chantel Anais | Assistant Music Supervisor |
| Sound | Everton Lewis Jr. | Music Supervisor |
| Sound | Matt Sullivan | Music Consultant |
| Crew | Marlon McIntyre | Transportation Coordinator |
| Production | Shanysse Bynoe | Production Coordinator |
| Editing | Mark Kiss | Archival Footage Research |
| Production | Brett Schummer | Production Assistant |
| Crew | Devon Searle | Translator |
| Art | John Singer | Storyboard Artist |
| Production | Patrice Walker | Production Assistant |
| Production | Jadon J.B. Williams | Production Assistant |
| Editing | Talia Wooldridge | Archival Footage Research |
| Sound | Nicholas Jennings | Music Consultant |
| Sound | Klive Walker | Music Consultant |
