Point of View: A Retrospective of Joe Sedelmaier (2009)
As one of his generation's quintessential Mad Men, television commercial director Joe Sedelmaier's work was iconic, dynamic, and instantly recognizable--some twenty to thirty years later, people are still wondering 'Where's the beef?” He turned the advertising world on its brain-damaged head by casting offbeat non-actors in still-unforgettable spots. His brilliant, frequently hysterical commercials for Wendy's, Alaska Airlines, Federal Express and others were snappy slices of cultural quirk that tapped into the Cold War-fearing, corporate workaholic zeitgeist of the '70s and '80s with a sense of humor that cracked billions of smiles, sold billions of burgers, and sped up the default rhythm of time-based media.
Director: Marsie Jacober Wallach
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Joe Sedelmaier as Self |
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Mike Plante as Self |
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Charles Mulvehill as Self |
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John Moschitta Jr. as Self |
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Trevor Groth as Self |
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Bob Garfield as Self |
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Cliff Freeman as Self |
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Tim Delaney as Self |
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John Deighton as Self |
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Lee Clow as Self |
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John E. Kelly as Self |
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Dick Boyell as Self |
| Directing | Marsie Jacober Wallach | Director |
| Production | Marsie Jacober Wallach | Producer |
| Camera | Rees Candee | Camera Operator |
| Production | Stella Knypstra | Production Assistant |
| Production | Matthew Wallach | Production Assistant |
| Sound | Dick Boyell | Music |
| Visual Effects | Jeff Charatz | Smoke Artist |
| Editing | Pete Jannotta | Colorist |
| Visual Effects | Rick Thompson | VFX Artist |
| Visual Effects | Jen Gados | Additional Visual Effects |
| Visual Effects | Dean George | Additional Effects Development |
| Visual Effects | Justin Winkler | Additional Visual Effects |
| Crew | Todd Freese | Post Production Supervisor |
| Production | Dan Walsh | Post Production Producer |
