How Chee! (2026)
From 1996 to 1998, a low-budget TV commercial for Saskatoon’s Great Buffet of China aired relentlessly. Featuring a Caucasian pitchman introducing the phrase “How Chee” and a group of amateur young actors repeating it, the ad became infamous. Some laughed. Others cringed. Many called it the worst commercial ever made. Thirty years later, it still resurfaces—at one point even going viral in China. How Chee! explores the unlikely origins of the ad, the friendship between an immigrant restaurant owner and the professor who tried to help save his business, and the now-adult actors who became locally famous long before going viral was a thing.
Director: Craig Silliphant
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Craig Silliphant as Narrator / Host |
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Chris Murphy as Doc Subject |
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Lara Murphy as Doc Subject |
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Andy Kwan as Doc Subject |
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Justin Kwan as Doc Subject |
| Camera | Ethan Deutscher | Director of Photography |
| Directing | Craig Silliphant | Director |
| Writing | Craig Silliphant | Writer |
| Editing | Craig Silliphant | Editor |
