Test Tube (1979)
Produced by De Appel, Amsterdam, while General Idea was in residence there, Test Tube was conceived as a program for television. Presented under the brand "The Color Bar Lounge," a cocktail bar in the mythical 1984 Miss General Idea Pavilion, the program is a hybrid of popular television formats […] and infomercial. […] Advertisements for the bar are placed throughout the program; a loaded word choice, full of double-entendres and innuendo, betrays the influence of both Dadaism and consumerism. This collapse of popular and high culture is central to General Idea's agenda, as Felix Partz observes: "You know, the mass media are like a vast pharmaceutical complex developing new cultural elixirs of an unprecedented intoxication…but art remains a curious and elitist drink. Despite its unique flavor and heady cultural properties, it has never effectively been exploited."
Director: General Idea
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AA Bronson as Himself |
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Felix Partz as Himself |
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Jorge Zontal as Himself |
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Marina Abramović as |
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Titus Muizelaar as |
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Wies Smals as |
| Writing | General Idea | Writer |
| Directing | General Idea | Director |
| Camera | Frits Oostvogel | Camera Operator |
